TITLE IGENERAL RULES ON THE TAKING-UP AND PURSUIT OF DIRECT INSURANCE AND REINSURANCE ACTIVITIES
CHAPTER VIIIRight of establishment and freedom to provide services
Section 3Competencies of the supervisory authorities of the host member state
Subsection 1Insurance
Article 156Advertising
Insurance undertakings with head offices in Member States may advertise their services, through all available means of communication, in the host Member State, subject to the rules governing the form and content of such advertising adopted in the interest of the general good.