Communications Act 2003

[F1 Interpretation of Part 4B U.K.

Textual Amendments

F1 Pt. 4B inserted (1.11.2020 for specified purposes, 6.4.2021 in so far as not already in force) by The Audiovisual Media Services Regulations 2020 (S.I. 2020/1062), regs. 1(3)(b), 47 (with Pt. 7)

368Z13 Interpretation of Part 4B U.K.

In this Part—

• “appropriate regulatory authority” is to be construed in accordance with section 368T;

• “audiovisual commercial communication” means a set of moving or still images, or of legible text, or of a combination of those things (with or without sounds), which—

  (a)

  is designed to promote (directly or indirectly) the goods, services or image of a person pursuing an economic activity, and

  (b)

  accompanies or is included in a video in return for payment, or for other valuable consideration, or for self-promotional purposes,

  and forms of audiovisual commercial communication include advertising, sponsorship, teleshopping and product placement;

• “product placement” means the inclusion of, or of a reference to, a product, a service or a trade mark within a video in return for payment or for other valuable consideration;

• “sponsorship” means any contribution made by a person not engaged in providing video-sharing platform services to the financing of video-sharing platform services or videos with a view to promoting the name, trade mark, image, activities, services or products of that person or another person;

• “teleshopping” means direct offers broadcast to the public for the supply of goods, services, immovable property, rights or obligations, in return for payment;

• “trade mark”, in relation to a person, includes any image (such as a logo) or sound commonly associated with that person, or that person’s products or services;

• “video” means a set of moving or still images, or of legible text, or of a combination of those things (with or without sounds), which constitutes an individual item irrespective of its length (and which is not an audiovisual commercial communication);

• “video-sharing platform service” has the meaning given by section 368S.]