http://www.legislation.gov.uk/uksi/2008/1277/regulation/3/2014-10-01The Consumer Protection from Unfair Trading Regulations 2008texttext/xmlenStatute Law DatabaseCONSUMER PROTECTION2022-12-13Expert Participation2014-10-01 These Regulations implement Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices (OJ No L 149, 11.6.2005, p22) (“the Directive”). These Regulations also implement article 6.2 of Directive 1999/44/EC of the European Parliament and of the Council on certain aspects of the sale of consumer goods and associated guarantees (OJ No L171, 7.7.1999, p12) (“the Sale of Goods Directive”). PART 2PROHIBITIONSProhibition of unfair commercial practices31Unfair commercial practices are prohibited.2Paragraphs (3) and (4) set out the circumstances when a commercial practice is unfair.3A commercial practice is unfair if—ait contravenes the requirements of professional diligence; andbit materially distorts or is likely to materially distort the economic behaviour of the average consumer with regard to the product.4A commercial practice is unfair if—ait is a misleading action under the provisions of regulation 5;bit is a misleading omission under the provisions of regulation 6;cit is aggressive under the provisions of regulation 7; ordit is listed in Schedule 1.
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