SCHEDULE 3Premises licences: mandatory conditions

F1Display F2, or promotion of the sale, of alcohol for consumption off the premises

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(1)

F3Subject to sub-paragraph (3), alcohol which is for sale only for consumption off the premises may be displayed only in one or both of the following–

(a)

a single area of the premises agreed between the Licensing Board and the holder of the licence; or

(b)

a single area of the premises which is inaccessible to the public.

F4(1A)

Sub-paragraphs (1B) to (1D) apply where the premises, in so far as they are used for the sale of alcohol, are so used only or primarily for the sale of alcohol for consumption off the premises.

(1B)

Any drinks promotion on the premises may take place only in any one or more of the following—

(a)

an area referred to in sub-paragraph (1)(a) and (b),

(b)

a room on the premises which is used for offering the tasting of any alcohol sold on the premises (for consumption off the premises) and the resulting tasting and is separate from those areas.

(1C)

A drinks promotion in connection with the premises may not take place in the vicinity of the premises.

(1D)

For the purposes of sub-paragraph (1C), the “vicinity” means the area extending 200 metres from the boundary of the premises (as shown on the layout plan).

(2)

In an area agreed in terms of sub-paragraph (1)(a), a product other than alcohol may be displayed only if it is–

(a)

a non-alcoholic drink; F5 ...

(b)

packaged with, and may be purchased only along with, alcohol

F6(c)

a branded non-alcoholic product, or

(d)

a newspaper, magazine or other publication.

F7(2A)

Sub-paragraph (2) is without prejudice to sub-paragraph (1B).

F8(3)

This paragraph does not apply in respect of premises—

(a)

whose main function is to provide a visitor attraction, and

(b)

where—

(i)

the premises form part of a larger site which is used principally for the production of alcoholic drinks, or

(ii)

the visitor attraction is used principally to provide information about and promote the history and attributes of a particular alcoholic drink or a particular category of alcoholic drink.

F9(4)

In this paragraph—

“branded non-alcoholic product” means a product which does not consist of or contain alcohol and which—

(a)

bears a name or image of, or

(b)

is an image of,

an alcoholic product (namely, a product consisting of or containing alcohol),

“drinks promotion” means any activity which promotes, or seeks to promote, the buying of any alcohol sold on the premises for consumption off the premises but does not include the display of any product which is—

(a)

a branded non-alcoholic product for sale on the premises, or

(b)

a newspaper, magazine or other publication—

  1. (i)

    for sale on the premises, or

  2. (ii)

    if not for sale on the premises, which does not relate only or primarily to alcohol.