12.—(1) A person commits the advertising offence where—
(a)that person (at any time or any place) arranges for advertising activity to take place in contravention of subsection (1) of section 10 of the Act; or
(b)advertising activity in contravention of that subsection—
(i)relates to a good, service, business or other concern in which that person has an interest or for which that person is responsible; or
(ii)takes place on land, premises or other property that that person owns or occupies or of which that person has responsibility for management.
(2) Paragraph (1)(b) does not apply to a person who proves that—
(a)the advertising activity took place without the person’s knowledge; or
(b)the person took all reasonable steps to prevent the advertising activity taking place or where it has taken place, to prevent it continuing or recurring.
(3) A person will be treated as having an interest or responsibility for a business or other concern if the person is an officer of the business or concern.
(4) A person will be treated as having an interest in or responsibility for a good or service if the person is an officer of the business or other concern that has an interest in or is responsible for the good or service.
(5) A person will be treated as having responsibility for the management of the land, premises or other property if the person is an officer of a business or other concern that owns, occupies or has responsibility for the management of the land, premises or other property.
(6) In paragraphs (3) to (5), “officer” means a director, manager, secretary or other similar officer.
(7) This regulation applies in relation to advertising activity whether or not it consists of the result or continuation of activity carried out before these Regulations came into force.