[Prohibitions of product placementU.K.
3.[(1)Product placement falls within this paragraph if it is in a—U.K.
(a)children’s programme;
(b)news or current affairs programme;
(c)consumer affairs programme; or
(d)religious programme.]
(2)In sub-paragraph (1) “children’s programme” means a programme made—
(a)for a television programme service or for an on-demand programme service [or a non-UK on-demand programme service that is a Tier 1 service], and
(b)for viewing primarily by persons under the age of sixteen.
4.U.K.Product placement falls within this paragraph if it is—
(a)of cigarettes or other tobacco products;
(b)by or on behalf of an undertaking whose principal activity is the manufacture or sale of cigarettes or other tobacco products; ...
[(ba) of electronic cigarettes or electronic cigarette refill containers; ...]
[(bb)by or on behalf of an undertaking whose principal activity is the manufacture or sale of electronic cigarettes or electronic cigarette refill containers; or]
(c)of prescription-only medicines.
5.U.K.Product placement of alcoholic drinks falls within this paragraph if—
(a)it is aimed specifically at persons under the age of eighteen; or
(b)it encourages immoderate consumption of such drinks.
6.(1)Product placement falls within this paragraph if it is in a programme to which this paragraph applies and—U.K.
(a). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(b)the product placement is of anything within sub-paragraph (2); or
(c)the product placement is otherwise unsuitable.
(2)The following are within this sub-paragraph—
(a)... cigarette lighters, cigarette papers or pipes intended for smoking;
(b)medicinal products;
(c)alcoholic drinks;
(d)infant formulae or follow-on formulae;
(e)a food or drink high in fat, salt or sugar;
(f)gambling services.
(3)This paragraph applies to—
(a)a programme that has been produced or commissioned by the provider of the television programme service in which it is included, or by a person connected with that provider, and that is not a film made for cinema; and
(b)a programme that has been produced or commissioned by any other person with a view to its first showing taking place in a television programme service [that falls within section 211(2)].]