The Consumer Credit (Advertisements) Regulations 1989

Credit advertisements on the premises of a dealer

6.—(1) This regulation applies to an advertisement which does not contain either—

(a) the cash price alone; or

(b) each of the cash price, the information about the APR specified in sub-paragraphs (a) to (c) of paragraph 7 in Part II of Schedule 1 to these Regulations and the information about the total amount payable by the debtor specified in paragraph 14 in Part III of that Schedule,

but which would otherwise be an intermediate credit advertisement or a full credit advertisement.

(2) Subject to paragraph (3) below, an advertisement to which this regulation applies—

(a) which is conspicuously displayed on any part of the premises of a dealer; and

(b) which specifies goods or services the acquisition of which from that dealer may be financed by credit and which may be acquired from that part of those premises,

shall be treated as complying with these Regulations if the information in paragraph (1)(a) or (b) above as the case may be—

(i) in the case of goods, is clearly marked on or displayed in close proximity to the goods; and

(ii) in the case of services, is displayed at any place on the premises at which customers may enquire about them,

with an indication that other information relating to the supply of goods or services on credit is displayed on the premises but without any other information indicating that the goods or services are available on credit.

(3) An advertisement to which this regulation applies by virtue of paragraph (1)(b) above shall not be treated as complying with these Regulations by virtue of paragraph (2) above unless the total amount payable by the debtor in respect of the goods or services specified in the advertisement as goods or services the acquisition of which from the dealer in question may be financed by credit is also in the case of goods clearly marked on or displayed in close proximity to the goods and, in the case of services, displayed at any place on the premises at which customers may enquire about them, the total amount payable in the case of an agreement for running-account credit being calculated on each of the following assumptions:—

(a) the debtor is provided with an amount of credit equal to the cash price of the goods or services less any advance payment required;

(b) there are no changes in the rates of interest on the credit which may be provided under the agreement;

(c) the debtor pays the amount stated in the advertisement or if none is stated the fixed or minimum sums payable under the agreement;

(d) all repayments of credit and of the total charge for credit are made on the due date under the agreement; and

(e) the debtor acquires no further goods or is provided with no further services under the agreement.