28.—(1) The financial promotion restriction does not apply to a one off communication which is either a non-real time communication or a solicited real time communication.
(2) If all the conditions set out in paragraph (3) are met in relation to a communication it is to be regarded as a one off communication. In any other case in which one or more of those conditions are met, that fact is to be taken into account in determining whether the communication is a one off communication (but a communication may still be regarded as a one off communication even if none of the conditions in paragraph (3) is met).
(3) The conditions are that—
(a)the communication is made only to one recipient or only to one group of recipients in the expectation that they would engage in any investment activity [F1or controlled claims management activity] jointly;
(b)the identity of the product or service to which the communication relates has been determined having regard to the particular circumstances of the recipient;
(c)the communication is not part of an organised marketing campaign.
Textual Amendments
F1Words in art. 28(3)(a) inserted (E.W.S.) (29.11.2018 for specified purposes, 1.4.2019 in so far as not already in force) by The Financial Services and Markets Act 2000 (Claims Management Activity) Order 2018 (S.I. 2018/1253), arts. 1(2)(3), 22