11.—(1) It is an offence to advertise a veterinary medicinal product that—
(a)is available on veterinary prescription only; or
(b)contains psychotropic drugs or narcotics.
(2) In the case of a product containing psychotropic drugs or narcotics, this does not apply to advertisements aimed at veterinary surgeons or pharmacists.
(3) In the case of POM-V medicines, this does not apply to price lists, or to advertisements aimed at veterinary surgeons, veterinary nurses, pharmacists or professional keepers of animals.
(4) In the case of POM-VPS medicines, this does not apply to price lists, or to advertisements aimed at—
(a)veterinary surgeons;
(b)pharmacists;
(c)suitably qualified persons registered in accordance with paragraph 14 of Schedule 3;
(d)other veterinary health care professionals;
(e)professional keepers of animals; or
(f)owners or keepers of horses.