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The Audiovisual Media Services Regulations 2020

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35.  In section 368H (prohibition of product placement and exceptions)(1)—

(a)for subsection (3) substitute—

“(3) Product placement is prohibited in any of the following included in on-demand programme services—

(a)children’s programmes;

(b)news and current affairs programmes;

(c)consumer affairs programmes;

(d)religious programmes.”;

(b)in subsection (4)—

(i)at the end of paragraph (ba), omit “or”;

(ii)after paragraph (ba) insert—

“(bb)it is by or on behalf of an undertaking whose principal activity is the manufacture or sale of electronic cigarettes or electronic cigarette refill containers, or”;

(c)in subsection (6)(a), for “A” substitute “B”;

(d)omit subsection (7);

(e)in subsection (12)(e), after “physical” insert “, mental”;

(f)after subsection 12(e) insert—

“(ea)directly exhort such persons to purchase or rent goods or services in a manner which exploits their inexperience or credulity;”;

(g)in subsection (15), for “subsection (15A)” substitute “subsections (15A), (15B) and (15C)”;

(h)after subsection (15A) insert—

“(15B) Subsection (4)(bb) applies only in relation to programmes the production of which begins after 31 October 2020.

(15C) This section applies in relation to a programme the production of which began before 1 November 2020 as if—

(a)subsection (3)(b) to (d) were omitted, and

(b)subsection (6)(a) included a reference to a condition that the programme in which the product, service or trademark, or the reference to it, is included is—

(i)a film made for cinema,

(ii)a film or series made for a television programme service or for an on-demand programme service,

(iii)a sports programme, or

(iv)a light entertainment programme.”.

(1)

Section 368H was inserted by S.I. 2009/2979, and amended by S.I. 2016/507 and 2010/831.

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