The Price Marking Order 1991

Manner of indication of selling price or unit price of goods

8.—(1) This article applies to goods other than motor fuel.

(2) The indication of price or the display of a statement referred to in this Order shall be—

(a) unambiguous and easily identifiable by a prospective purchaser as referring to the goods in question; and

(b) clearly legible by a prospective purchaser.

(3) The indication of the selling price referred to in article 3(1) above shall—

(a) where the goods are exposed for sale by retail, be marked in any one or more of the following ways, namely—

(i) on the goods or, if the goods are pre-packed, on the container;

(ii) on a ticket or notice displayed on or in close proximity to the goods to which it refers;

(iii) grouped together with other prices on a list in close proximity to the goods to which it refers;

(b) where the goods are not exposed for sale but where there is an indication that the goods are or may be for sale by retail, be given as follows—

(i) in any case (including but not limited to cases of sales by way of mail order) where the indication that goods are or may be for sale by retail is given solely by means of advertisement, the indication shall appear in each and every advertisement in which there appears an invitation to purchasers to place an order for the goods; and

(ii) in other cases, appear on the goods, or if the goods are pre-packed, on the container, or be included in a catalogue or price list, or appear by means of a visual display on a screen (including one forming part of an electronic point of sale system) or unit provided the relevant entry thereon shall have been shown to the purchaser before he offers to purchase the goods.

(4) The indication of the unit price referred to in article 4(1) above shall be marked in one or both of the following ways—

(a) on or adjacent to the goods or, if the goods are pre-packed, on or adjacent to the container;

(b) together with other indications of the unit prices of other goods referred to in article 4(2) above in the form of a list or otherwise.

(5) Where the indication of a unit price has been calculated by reference to the gross weight of the goods that fact shall be clearly indicated.

(6) Where any advertisement or catalogue mentions the selling price of any goods that advertisement or catalogue shall also indicate the unit price if those goods are goods in respect of which an indication of the unit price is required to be made under article 4 above.

(7) If the selling price at which any goods are or may be for sale by retail is the same as the unit price at which those goods are or may be for such sale, the indication of the selling price that is required to be made under this Order may be made either in accordance with the requirements of paragraph (3) above or with those of paragraph (4) above.