The advertising of a medicinal product to the general public shall not contain any material which:

1. (a)

   gives the impression that a medical consultation or surgical operation is unnecessary, in particular by offering a diagnosis or by suggesting treatment by mail;

2. (b)

   suggests that the effects of taking the medicine are guaranteed, are unaccompanied by adverse reactions or are better than, or equivalent to, those of another treatment or medicinal product;

3. (c)

   suggests that the health of the subject can be enhanced by taking the medicine;

4. (d)

   suggests that the health of the subject could be affected by not taking the medicine; this prohibition shall not apply to the vaccination campaigns referred to in Article 88(4);

5. (e)

   is directed exclusively or principally at children;

6. (f)

   refers to a recommendation by scientists, health professionals or persons who are neither of the foregoing but who, because of their celebrity, could encourage the consumption of medicinal products;

7. (g)

   suggests that the medicinal product is a foodstuff, cosmetic or other consumer product;

8. (h)

   suggests that the safety or efficacy of the medicinal product is due to the fact that it is natural;

9. (i)

   could, by a description or detailed representation of a case history, lead to erroneous self-diagnosis;

10. (j)

    refers, in improper, alarming or misleading terms, to claims of recovery;

11. (k)

    uses, in improper, alarming or misleading terms, pictorial representations of changes in the human body caused by disease or injury, or of the action of a medicinal product on the human body or parts thereofF2.

12. (l)

    F1. . . . .