Article 2U.K.Information and promotion measures

1.The measures referred to in Article 1(1) shall be the following:

(a)public relations work, promotion and advertising, in particular to draw attention to intrinsic features and advantages of Community products, notably the quality and safety of food, specific production methods, nutritional and health aspects, labelling, animal welfare and respect for the environment;

(b)information campaigns, in particular on Community systems of protected designations of origin (PDOs), protected geographical indications (PGIs) and traditional speciality guaranteed (TSGs) and of organic farming, and other Community schemes for quality standards and labelling of agricultural products and foodstuffs, as well as on the graphic symbols laid down by applicable Community legislation;

[F1(c) information campaigns on the Community system covering wines with a protected designation of origin or geographical indication, wines with an indication of the wine grape variety and spirit drinks with a protected geographical indication;]

(d)impact assessment of the information and promotion measures.

[F12. On the internal market, the measures referred to in Article 1(1) may include actions of information on responsible drinking patterns and harm linked to hazardous alcohol consumption.

On the internal market, eligible measures may also take the form of participation in events, fairs and exhibitions of national and European importance, by means of stands aimed at enhancing the image of Community products.]

3.In third countries, the measures referred to in Article 1(1) may also take the following form:

(a)information measures on the Community system for table wines;

(b)participation in events, fairs and exhibitions of international importance, in particular by means of stands aimed at enhancing the image of Community products;

(c)studies of new markets, necessary for the expansion of market outlets;

(d)high-level trade visits.