Article 5Guidelines

1

For promotion on the internal market, the Commission shall, in accordance with the procedure referred to in Article 16(2), adopt guidelines to be followed defining the strategy for information and promotion programmes.

These guidelines shall provide general indications, in particular concerning:

a

objectives and targets to be reached;

b

one or more themes to be the subject of the measures selected;

c

the types of measures to be implemented;

d

the duration of programmes;

e

the indicative distribution, by market and type of measure envisaged, of the amount available for the Community’s financial contribution to programmes.

With regard to the promotion of fresh fruit and vegetables, particular attention shall be paid to promotion measures intended for children in schools.

2

For promotion in third countries, the Commission may, in accordance with the procedure referred to in Article 16(2), adopt guidelines defining the strategy to be followed in proposals for information and promotion programmes for some or all of the products referred to in Article 3(2).