Article 10Promotion on third-country markets
1.Support under this Article shall cover information or promotion measures concerning Community wines in third countries, thereby improving their competitiveness in those countries.
2.The measures referred to in paragraph 1 shall relate to wines with a protected designation of origin or geographical indication or wines with an indication of the wine grape variety.
3.The measures referred to in paragraph 1 may consist only of:
(a)public relations, promotional or advertisement measures, in particular highlighting the advantages of the Community products, especially in terms of quality, food safety or environmental friendliness;
(b)participation at events, fairs or exhibitions of international importance;
(c)information campaigns, in particular on the Community systems covering designations of origin, geographical indications and organic production;
(d)studies of new markets, necessary for the expansion of market outlets;
(e)studies to evaluate the results of the promotional and information measures.
4.The Community contribution to promotion activities shall not exceed 50 % of the eligible expenditure.