“Packaging for separate bunches or bags must be of a material meeting the standards in force and bear the words “BASILICO GENOVESE D.O.P.” and the EU PDO symbol, together with the full trademark of the firm and the product logo as described below. The firm’s trademark must be of sufficient size and appropriately placed in relation to the EU PDO symbol and the product’s logo.
The “Basilico Genovese” logo consists of a circular form of the same size as the EU PDO symbol, bearing the words, written out in full, “Basilico Genovese”, with at its centre the acronym “D.O.P.”.
The three graphic elements characterising the product are the following:
the sun (in yellow), a fundamental symbol of vitality common to all cultures,
Liguria (in blue), the production area, rich, fertile, and bathed by the sea,
basil (in green), emphasising the natural character, authenticity and quality of the product qualifying for PDO status.
The image may also appear in monochrome.
The font used for the text is Arial Black, bold, in the same blue as that used for Liguria. The font size is 6 for the words “Basilico Genovese” and 6,5 for “D.O.P.”.
