TITLE IGENERAL PROVISIONS
Article 1Objectives
1.
This Regulation aims to help producers of agricultural products and foodstuffs to communicate the product characteristics and farming attributes of those products and foodstuffs to buyers and consumers, thereby ensuring:
(a)
fair competition for farmers and producers of agricultural products and foodstuffs having value-adding characteristics and attributes;
(b)
the availability to consumers of reliable information pertaining to such products; F1and
(c)
respect for intellectual property rights. F2...
F3(d)
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The measures set out in this Regulation are intended to support agricultural and processing activities and the farming systems associated with high quality products, thereby contributing to the achievement of rural development policy objectives.
2.
This Regulation establishes quality schemes which provide the basis for the identification and, where appropriate, protection of names and terms that, in particular, indicate or describe agricultural products with:
(a)
value-adding characteristics; or
(b)
value-adding attributes as a result of the farming or processing methods used in their production, or of the place of their production or marketing.