contribute to the achievement of the F6fisheries objectives;

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strengthen the competitiveness of the F2United Kingdom fishery and aquaculture industry, in particular producers;

improve the transparency and stability of the markets, in particular as regards economic knowledge and understanding of the F3United Kingdom markets for fishery and aquaculture products along the supply chain, ensure that the distribution of added value along the sector's supply chain is more balanced, improve consumer information and raise awareness, by means of notification and labelling that provides comprehensible information;

contribute to ensuring a level–playing field for all products marketed in the F4United Kingdom by promoting sustainable exploitation of fisheries resources;

contribute to ensuring that consumers have a diverse supply of fishery and aquaculture products;

provide the consumer with verifiable and accurate information regarding the origin of the product and its mode of production, in particular through marking and labelling.

the organisation of the industry including market stabilization measures;

the production and marketing plans of fishery and aquaculture producer organisations;

common marketing standards;

consumer information.