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1.This Regulation establishes a common framework for assessing the impact of information and promotion programmes based on a system of indicators. That system shall comprise the following three sets of performance indicators: output, result and impact indicators.
(a)Output indicators shall measure the degree of implementation of the activities foreseen in each programme.
(b)Result indicators shall measure the direct and immediate effects of the activities.
(c)Impact indicators shall measure the benefits beyond the immediate effects.
2.Each proposal for an information and promotion programme submitted by the proposing organisation to the Commission shall specify what indicators from each set of performance indicators will be used for assessing the impact of that programme. The proposing organisation shall, where relevant, use the indicators set out in the Annex or may use other indicators if it can show that due to the nature of the programme concerned those indicators are more appropriate.