Article 11U.K.Requirements on information relating to infant and young child feeding

1.[F1The appropriate authority] shall take measures ensuring that objective and consistent information is provided on infant and young child feeding for use by families and those involved in the field of infant and young child nutrition, and covering the planning, provision, design and dissemination of information and their control.

2.Informational and educational materials, whether written or audiovisual, dealing with the feeding of infants and intended to reach pregnant women and mothers of infants and young children, shall include clear information on all the following points:

(a)the benefits and superiority of breast feeding;

(b)maternal nutrition and the preparation for and maintenance of breast feeding;

(c)the possible negative effect on breast feeding of introducing partial bottle feeding;

(d)the difficulty of reversing the decision not to breast feed;

(e)where needed, the proper use of infant formula.

Where such materials contain information about the use of infant formula, they shall include the social and financial implications of its use, the health hazards of inappropriate foods or feeding methods, and, in particular, the health hazards of improper use of infant formula. Such material shall not use any pictures which may idealise the use of infant formula.

3.Donations of informational or educational equipment or materials by manufacturers or distributors shall be made only on request and with the written approval of the [F2appropriate authority] or within guidelines given by that authority for this purpose. Such equipment or materials may bear the donating company's name or logo, but shall not refer to a proprietary brand of infant formula and shall be distributed only through the health care system.

[F34.In this Article, “appropriate authority” means—

(a)in respect of information or educational equipment or materials to be provided in England, the Secretary of State;

(b)in respect of information or educational equipment or materials to be provided in Wales, the Welsh Ministers;

(c)in respect of information or educational equipment or materials to be provided in Scotland, the Scottish Ministers.]

Textual Amendments