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17. After paragraph 48 of Part 6 of Schedule 3 to the GMS Contracts Regulations (information to be included in practice leaflets), insert—
48A. Where a contractor chooses to apply the NHS primary care logo to signage, stationery, leaflets, posters, its practice website or to any other form of written representation relating to the primary care services it provides, it must have regard to guidance concerning use of the NHS primary care logo produced by the Board(1).
48B. The contractor must participate in a manner reasonably requested by the Board in up to 6 marketing campaigns in each financial year.
48C. The contractor must not advertise the provision of private services, either itself or through any other person, whether the contractor provides the services itself or they are provided by another person, by any written or electronic means where the same are used to advertise the primary medical services it provides.”.
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