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The Audiovisual Media Services Regulations 2020
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- UK Statutory Instruments
- 2020 No. 1062
- PART 3
- Regulation 33
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33. In section 368F (advertising)(1)—
(a)for subsection (2) substitute—
“(2) Advertising of alcoholic drinks is only permitted in on-demand programme services if—
(a)it is not aimed specifically at persons under the age of eighteen, nor does it, in particular, depict such persons consuming alcoholic drinks;
(b)it does not link the consumption of alcohol to enhanced physical performance or to driving;
(c)it does not create the impression that the consumption of alcohol contributes towards social or sexual success;
(d)it does not claim that alcohol has therapeutic qualities or that it is a stimulant, a sedative or a means of resolving personal conflicts;
(e)it does not encourage immoderate consumption of alcohol or present abstinence or moderation in a negative light; and
(f)it does not place emphasis on high alcoholic content as being a positive quality of alcoholic drinks.”;
(b)in subsection (4)(e), after “physical” insert “, mental”.
(1)
Section 368F was inserted by S.I. 2009/2979; there is an amending instrument but it is not relevant.
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