8.—(1) An indication of selling price, unit price, commission, conversion rate or a change in the rate or coverage of value added tax given in accordance with Article 12 shall be –
(a)unambiguous, easily identifiable and clearly legible;
(b)subject to paragraph (2), given in proximity to –
(i)the product; or
(ii)in the case of distance contracts and advertisements, a visual or written description of the product; and
(c)so placed as to be available to consumers without the need for them to seek assistance from the trader or someone on his behalf in order to ascertain it.
(2) Paragraph (1)(b)(i) does not apply to an indication given in relation to any item of jewellery, item of precious metal, or watch displayed in a window of the premises where it is or may be for sale and the selling price of which is in excess of £3,000.
(3) The indication of any charges for postage, package or delivery of a product shall be unambiguous, easily identifiable and clearly legible.
(4) Where, in addition to a unit price, a price per quantity is indicated in relation to a supplementary indication of quantity the unit price shall be more prominent and the price per supplementary indication of quantity shall be expressed in characters no larger than the unit price.
(5) In paragraph (4), “supplementary indication of quantity” refers to such indications of quantity as expressed in a unit of measurement other than a metric unit and as authorised by Article 6(7A) of the Weights and Measures (Northern Ireland) Order 1981(1).
Article 6(7A) was inserted by S.R. 1995 No. 226 and amended by S.R. 2002 No. 70