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Restrictions on advertising infant formulaN.I.

21.—(1) A person shall not advertise infant formula—

(a)except—

(i)in a scientific publication, or

(ii)for the purposes of trade prior to the retail stage, in a publication of which the intended readership is other than the general public; and

(b)unless the advertisement complies with the provisions of regulation 17(1)(e), (2), (3) and (4), regulation 19 and paragraphs (2) and (3).

(2) Advertisements for infant formula shall only contain information of a scientific and factual nature.

(3) Information in advertisements for infant formula shall not imply or create a belief that bottle-feeding is equivalent or superior to breast feeding.

Commencement Information

I1Reg. 21 in operation at 11.1.2008, see reg. 1(2)