8.—(1) The provisions of section 40 of the 2011 Act specified in column 1 of Part 1 of Schedule 4 shall apply to applications for express consent to display advertisements as if references in those provisions to planning permission were references to consent for the display of an advertisement, references to a development order were references to these Regulations and subject to the modifications specified in column 2.
(2) The provisions of section 40 of the 2011 Act as modified are set out in Part 2 of Schedule 4.
(3) An application for express consent must be made in writing to the appropriate council.
(4) The application must include the following particulars—
(a)a written description of the advertisement to which it relates;
(b)the postal address of the site, or if the site in question has no postal address, a description of the location of the site;
(c)the name and address of the applicant and, where an agent is acting on behalf of the applicant, the name and address of that agent; and
(d)a plan sufficient to identify the site to which it relates and such other plans and drawings as are necessary to describe the advertisement which is the subject of the application.
(5) Where the application is one to which directions given by the Department under regulation 9 apply, the applicant shall send with the application (whether electronically or otherwise) the particulars specified or referred to in those directions as may have been notified to the applicant by the council.
(6) The council may give directions generally, or in relation to a particular case or class of case, specifying the kinds of particulars, plans or information to be contained in an application for express consent.
(7) On receipt of an application for express consent, the council shall send an acknowledgment in writing to the applicant.