[F1Restrictions on advertising infant formulaS
This section has no associated Policy Notes
20.—(1) It is an offence to advertise infant formula—
(a)except—
(i)in a scientific publication, or
(ii)for the purposes of trade prior to the retail stage, in a publication of which the intended readership is other than the general public, and
(b)unless the advertisement complies with the provisions of paragraphs 16(1)(e), (2), (3) and (4), paragraph 18 and sub-paragraphs (2) and (3).
(2) Advertisements for infant formula must only contain information of a scientific and factual nature.
(3) Information in advertisements for infant formula must not imply or create a belief that bottle feeding is equivalent or superior to breast feeding.]
Textual Amendments