An application to the Director under this Act is of no effect unless the requirements of this section are satisfied.

The application must be in writing, and in such form, and accompanied by such particulars, as the Director may specify by general notice, and must be accompanied by the specified fee.

After giving preliminary consideration to an application, the Director may by notice require the applicant to furnish him with such further information relevant to the application as may be described in the notice, and may require any information furnished by the applicant (whether at the time of the application or subsequently) to be verified in such manner as the Director may stipulate.

The Director may by notice require the applicant to publish details of his application at a time or times and in a manner specified in the notice.