SCHEDULES

SCHEDULE 4London Olympics Association Right

1The right

1

There shall be a right, to be known as the London Olympics association right, which shall confer exclusive rights in relation to the use of any representation (of any kind) in a manner likely to suggest to the public that there is an association between the London Olympics and—

a

goods or services, or

b

a person who provides goods or services.

2

For the purposes of this Schedule—

a

the concept of an association between a person, goods or a service and the London Olympics includes, in particular—

i

any kind of contractual relationship,

ii

any kind of commercial relationship,

iii

any kind of corporate or structural connection, and

iv

the provision by a person of financial or other support for or in connection with the London Olympics, but

b

a person does not suggest an association between a person, goods or a service and the London Olympics only by making a statement which—

i

accords with honest practices in industrial or commercial matters, and

ii

does not make promotional or other commercial use of a representation relating to the London Olympics by incorporating it in a context to which the London Olympics are substantively irrelevant.

3

The Secretary of State may by order specify what is to be or not to be treated for the purposes of sub-paragraph (2) as an association between a person, goods or a service and the London Olympics; and an order under this subsection—

a

may include incidental, consequential or transitional provision (which may include provision amending sub-paragraph (2)(a) or (b)),

b

shall be made by statutory instrument, and

c

may not be made unless a draft has been laid before and approved by resolution of each House of Parliament.