3Reasonable careU.K.
(1)Whether or not a consumer has taken reasonable care not to make a misrepresentation is to be determined in the light of all the relevant circumstances.
(2)The following are examples of things which may need to be taken into account in making a determination under subsection (1)—
(a)the type of consumer insurance contract in question, and its target market,
(b)any relevant explanatory material or publicity produced or authorised by the insurer,
(c)how clear, and how specific, the insurer's questions were,
(d)in the case of a failure to respond to the insurer's questions in connection with the renewal or variation of a consumer insurance contract, how clearly the insurer communicated the importance of answering those questions (or the possible consequences of failing to do so),
(e)whether or not an agent was acting for the consumer.
(3)The standard of care required is that of a reasonable consumer: but this is subject to subsections (4) and (5).
(4)If the insurer was, or ought to have been, aware of any particular characteristics or circumstances of the actual consumer, those are to be taken into account.
(5)A misrepresentation made dishonestly is always to be taken as showing lack of reasonable care.
Commencement Information
I1S. 3 in force at 6.4.2013 by S.I. 2013/450, art. 2