The Infant Formula and Follow–on Formula Regulations 1995

Restrictions on promotion of infant formulae

20.  No manufacturer or distributor of any infant formula shall provide for promotional purposes any infant formula free or at a reduced or discounted price, or any gift designed to promote the sale of an infant formula, to—

(a)the general public;

(b)pregnant women;

(c)mothers; or

(d)members of the families of persons mentioned in sub–paragraphs (b) and (c) above,

either directly, or indirectly through the health care system or health workers.