PART IVExempt Communications: All Controlled Activities

Exempt persons16

1

The financial promotion restriction does not apply to any communication which—

a

is a non-real time communication or a solicited real time communication;

b

is made or directed by an exempt person; and

c

is for the purposes of that exempt person's business of carrying on a controlled activity F4or controlled claims management activity which is also a regulated activity in relation to which he is an exempt person.

F31A

The financial promotion restriction also does not apply to any communication which is—

a

a non-real time communication or a solicited real time communication;

b

made by a person who is an appointed representative (within the meaning of section 39(2) of the Act) and is carrying on an activity to which sections 20(1) and (1A) and 23(1A) of the Act do not apply by virtue of section 39(1D); and

c

made for the purposes of that person’s business of carrying on a controlled activity which is also a regulated activity to which sections 20(1) and (1A) and 23(1A) of the Act do not apply by virtue of section 39(1D).

2

The financial promotion restriction does not apply to any unsolicited real time communication made by a person (“AR”) who is an appointed representative (within the meaning of section 39(2) of the Act) where—

a

the communication is made by AR in carrying on the business—

i

for which his principal (“P”) has accepted responsibility for the purposes of section 39 of the Act; and

ii

in relation to which AR is exempt from the general prohibition by virtue of that section F2or in relation to which sections 20(1) and (1A) and 23(1A) of the Act do not apply by virtue of that section; and

b

the communication is one which, if it were made by P, would comply with any rules made F1by the FCA under section 137R of the Act (financial promotion rules) which are relevant to a communication of that kind.