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The Infant Formula and Follow-on Formula (England) Regulations 2007
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- UK Statutory Instruments
- 2007 No. 3521
- Regulation 21
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Restrictions on advertising infant formula
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21.—(1) No person shall advertise infant formula—
(a)except—
(i)in a scientific publication, or
(ii)for the purposes of trade prior to the retail stage, in a publication of which the intended readership is other than the general public; and
(b)unless the advertisement complies with the provisions of regulation 17(1)(e), (2), (3) and (4), regulation 19 and paragraph (2) and (3).
(2) Advertisements for infant formula shall only contain information of a scientific and factual nature.
(3) Information in advertisements for infant formula shall not imply or create a belief that bottle-feeding is equivalent or superior to breast feeding.
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