As soon as reasonably practicable OFCOM must assess likely future competition in markets for the provision of mobile electronic communications services.

The competition assessment shall be in respect of the future competitiveness of those markets after the conclusion of the Auction, taking into account possible effects of the Auction.

The competition assessment shall include consideration of the potential for new entry into those markets.

In the light of the competition assessment OFCOM must, where they think fit, put in place appropriate and proportionate measures which will promote competition in those markets after the conclusion of the Auction.

The measures to promote competition may include rules governing the Auction.