PART 14Advertising
CHAPTER 2Requirements relating to advertising
Advertising to the public
Material about effects of medicinal product287
1
A person may not publish an advertisement relating to a medicinal product that suggests that the effects of taking the medicinal product—
a
are guaranteed;
b
are better than or equivalent to those of another identifiable treatment or medicinal product; or
c
are not accompanied by any adverse reaction.
2
A person may not publish an advertisement relating to a medicinal product that uses in terms that are misleading or likely to cause alarm pictorial representations of—
a
changes in the human body caused by disease or injury; or
b
the action of the medicinal product on the human body.
3
A person may not publish an advertisement relating to a medicinal product that refers in terms that are misleading or likely to cause alarm to claims of recovery.
4
A person may not publish an advertisement relating to a medicinal product that suggests that—
a
the health of a person who is not suffering from any disease or injury could be enhanced by taking the medicinal product; or
b
the health of a person could be affected by not taking the medicinal product.
5
Paragraph (4)(b) is subject to F1regulation 291A (campaigns relating to the suspected or confirmed spread of pathogenic agents etc.) and regulation 292 (exception for approved vaccination campaigns).