11

So far as relating to product placement falling within paragraph 4(bb) of Schedule 11A17 (undertakings whose principal activity is the manufacture or sale of electronic cigarettes or electronic cigarette refill containers), subsection (2)(fa) applies only in relation to programmes the production of which begins after 31 October 2020.

12

Subsection (2)(fa) applies in relation to a programme the production of which began before 1 November 2020 as if, in Schedule 11A (which contains the product placement requirements referred to in section 321(3A))—

a

paragraph 3(1)(b) to (d) were omitted,

b

in paragraph 6(1) there were inserted, as paragraph (a): “the programme is a religious, consumer affairs or current affairs programme;”, and

c

paragraph 7 included a condition that the programme in which the product, service or trademark, or the reference to it, is included is—

i

a film made for cinema,

ii

a film or series made for a television programme service or for an on-demand programme service,

iii

a sports programme, or

iv

a light entertainment programme.