xmlns:atom="http://www.w3.org/2005/Atom" xmlns:atom="http://www.w3.org/2005/Atom"
1. Seriousness of the non-compliance.E+W
2. Harm or potential harm to human health.E+W
3. Financial harm to consumers.E+W
4. Financial harm to competitors.E+W
5. Duration of non-compliance.E+W
6. Evidence of intention behind the non-compliance.E+W
7. History of non-compliance of the person (“P”) to whom the penalty notice is to be given.E+W
8. Financial gain made by P as a result of non-compliance.E+W
9. Financial resources of P.E+W
10. Size of P's business.E+W
11. Availability of non-compliant item, including the number of retail shops in which it has been marketed.E+W
12. The conduct of P after the non-compliance is drawn to their attention by an enforcement authority.E+W
13. Previous action taken by the enforcement authority to help P comply with the Regulations.E+W