The Audiovisual Media Services Regulations 2020

18.  In Schedule 11A (restrictions on product placement)(1)—

(a) for paragraph 3(1) substitute—

“(1) Product placement falls within this paragraph if it is in a—

(a) children’s programme;

(b) news or current affairs programme;

(c) consumer affairs programme; or

(d) religious programme.”;

(b) at the end of paragraph 4(ba) omit “or”;

(c) after paragraph 4(ba) insert—

“(bb) by or on behalf of an undertaking whose principal activity is the manufacture or sale of electronic cigarettes or electronic cigarette refill containers; or”;

(d) omit paragraph 6(1)(a);

(e) omit paragraph 7(2);

(f) in paragraph 7(7)—

(i) in paragraph (e), after “physical” insert “, mental”;

(ii) after paragraph (e) insert—

“(ea) directly exhort such persons to purchase or rent goods or services in a manner which exploits their inexperience or credulity;”.

(1)

Schedule 11A was inserted by S.I. 2010/831 and amended by S.I. 2016/507.